Policies and disclosures
Cookie Policy
This policy explains what cookies are, which cookies this website uses, and how you can control them. It should be read alongside our privacy policy.
- Strictly necessary cookies keep login sessions, page delivery and form submission working.
- Analytics cookies are aggregated only — they never identify individual visitors.
- Blocking all cookies may stop forms and some navigation from working as intended.
Definition
What cookies are
Small text files — why they exist and when this site depends on them.
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information between pages or between visits, such as your preferences or whether you have completed a form. They are not programs, they cannot read other files on your device, and they do not carry information from other websites you have visited.
This site uses cookies for two purposes. A small set is required so that the site functions correctly; a second, separate set is used to measure how the site is used so we can decide which guides are worth maintaining. Nothing on this site uses cookies to build an advertising profile or to sell visitor data.
Two categories on this site
- Strictly necessary
- Core site functions. Cannot be switched off through this site.
- Analytics
- Aggregate measurement only. Never identifies an individual visitor.
Security and data protection
How the desk handles what cookies carry
A single horizontal ribbon of the controls that sit between this website and visitor data. Every cell describes a real mechanism, not a marketing claim.
Required set
Strictly necessary cookies
These cookies support core site functions, such as security, page delivery, and form submission. The site cannot operate correctly without them, which is why they are always on. They are set by this website itself and they do not track you across other websites.
You cannot opt out of strictly necessary cookies through this site. If you block them in your browser settings, parts of the site will stop working — an enquiry submitted through the contact form will not register, and page-to-page navigation may reset.
| What it does | Duration | Set by |
|---|---|---|
| Keeps your session stable while you move between guide pages | Session | This site |
| Remembers the cookie choices you made on the consent panel | 6 months | This site |
| Protects the enquiry form from automated submissions | Session | This site |
Durations are set by this site's own configuration and reviewed whenever the site is updated.
Measurement set
Analytics cookies
Analytics cookies collect aggregated information about how visitors use the site, including which pages are viewed and how long a visit lasts. The data helps us understand which guides are useful and where pages need improvement, so effort goes into the sections SMEs actually reach for rather than into sections nobody opens.
Collected
Page views, referral source, approximate visit length, device category and browser type.
Never collected
Your name, email address, phone number, or the contents of anything you type into the contact form.
Used for
Deciding which guides to keep, rewrite or retire. Analytics data is used in aggregate and is not used to identify individuals.
Control
Managing cookies in your browser
View
Most browsers list current cookies under privacy or site-data settings, and show the site that set each one.
Block
You can block cookies by category or by site. Blocking all cookies may prevent forms and some navigation from working as intended.
Delete
Removing cookies clears stored preferences. The site will ask for your cookie choices again the next time you arrive.
Private browsing
A private or incognito window keeps most cookies only for the life of the window and discards them when you close it.
The method varies by browser and by version. If you use more than one browser or device, you will need to adjust settings on each one separately — a change made on a work laptop does not carry to a phone.
Outside the site
Third-party cookies
Where third-party services are used for analytics or embedded content, those providers may set their own cookies on your device. Their use of data is governed by their own privacy policies, not this one.
We do not control third-party cookies and we cannot read or alter what those providers store. We recommend reviewing the relevant provider's policy if you want to understand what is held and for how long.
What to check
- Whether the provider transfers data outside Singapore, and to which country.
- How long they retain measurement data before it is aggregated or deleted.
- Whether opting out of one provider also blocks the others, or only that one.
- Whether a browser-level block leaves embedded content empty rather than loading it.
Any third-party service added to this site in future will be added to this list before it goes live.
Changes and contact
Changes to this policy
We may update this cookie policy if the cookies used on the site change — for example, when a new measurement tool is introduced or an old one is removed. The current version is the one published on this page, and the date on this page is the date of the last change.
Questions about cookies or personal data can be sent through the contact page. We reply during Singapore business hours, Monday to Friday, 9:00 AM – 6:00 PM, and aim to answer policy questions within two working days.
If you want to ask about cookies
Use the contact page and mention the cookie policy in your message. It helps to say which browser you use if your question is about a setting.
Questions by post or phone
- By email
- [email protected]
- By phone
- +65 6876 3834
- In writing
- 8 Marina Boulevard, #12-01 Marina Bay Financial Centre Tower 1, Singapore 018981